naked is the best way

To get the sleeping giants on your email list to wake up– pay attention– and freakin’ hire you.

They filled out your Talkadot survey.
Downloaded PDF candy.
Joined your 2 hours too long webinar…

And all for what exactly?
To end up in the “select all >>> delete” crowd? 
(Which included your jam packed with too much stuff newsletter.)

Surely this is not your master strategy.
Right?

Back to getting naked...

By naked– I mean strip your newsletter down to the raw, bare minimum.

Header Logo– strip it.
Header banner– off with it.
Thumbnails– into the trash.
Email footer– you can stay.

By the time you’re done, your newsletter should be on the verge of hypothermia.

But Sonia– Why? Why? Why?

1– You are a CEO, right?

At your level– you are not some Sprint store associate selling family plan flip phones.

As a fully-invested… school-of-triple-hardknocks CEO…

You have earned the right to get straight to the point and help your subscribers– fix what is broken.

If they are on your list– they know who you are.
(Otherwise they would not have joined).

Your subscribers already have enough people in their life– NOT– telling them exactly what they need to hear to stop the pain.

You don’t be one of them.

Be that splash of cold water at 3 AM.

It’ll jolt them out of their sleepy state– and into action.

2– Scroll Brain

Your subscribers are overwhelmed with images and videos– everywhere they go.

The digital world is one massive 24/7 Mardi Gras party.

Which means everyone is doing all the things to stop the scroll.

But when it comes to their inbox– it’s actually quiet in comparison.

It’s just you– and them.

Give their brains a dopamine break.
Give their minds a moment to think.

Using just your words this week.
Next week— words and an image or three.
Week after next— just words.
Friday after next— words and an image.

Simplicity and variety will do three things:

1– With no distractions, your message actually has a real chance of being read.
(which is why you sent it, right?)

2 – Each week they don’t know what to expect from you.
And they do know the last time you showed up they had a moment to think, smile, laugh, or say– damn they're right!

3– Grows trust.
You know what you are talking about.
You are showing up “naked”–  Real. Imperfect. Human.
You become a familiar friend– who has taken the time to show a way forward.

3– Survey Says…

Simplicity over complexity.

I’ve tested different styles of newsletters.

My creative side loves great design.
(More colors please!)

But my results side knows that sometimes the best designs– are simple and clean.

As a CEO, you don’t have to make your newsletter tap dance, jig, and jive.

It can just show up.
Say what needs to be said.    (With lots of white space)
And offer one, no more than two, clickable next steps.

The subscribers who value your words– will stay.
The ones who think they have it all figured out– usually leave.

And both are OK.

Because chances are you may only need 3-5 consulting clients per month to exceed your cashflow goals.

And your list of 1K, 5K, 10K+ subscribers– is filled with sleeping giants.

Go wake them.

🎥 Use this simple framework to turn your emails into a 24/7 trust-growing, brand-building, sales-igniting asset.