shifting curious strangers into clients

On Tuesday you learned
(likely for the first time)
the 3 silent engines that can power your business.

→ The Attention Engine is humming—you’re showing up in the LinkedIn feeds and inboxes of your ideal clients.

→ The Trust Engine is warming them up—they’re nodding, reading, even replying.

→ The Offer Engine is clear, compelling, and loaded with promise.

And yet…

Some folks are still sitting on the fence.
Lurking in your list.
Reading your emails.
Clicking.
Stalling.

You know they’d benefit from your help.
They know they’re interested.

But they haven’t booked the call.
They haven’t joined the program.
They haven’t taken the next step.

And the longer they sit there, the more tempting it gets to push.

To write “just checking in” follow-ups.
To pile on more proof.
To lower your price or add more “value.”

Let me tell you what that does:

It backfires.

Here’s why—

Persuasion puts you in a beggarly position (and leaders don’t beg).

The moment you start intensely persuading them, you break the dynamic of trust.

Because when someone is on the fence, they’re not looking for more proof.

They’re looking for permission.

They’re thinking:

→“Is this really for someone like me?”
→“Do I believe I’ll follow through this time?”
→“Will this actually work for me... or am I just adding another thing to my clunky business?”

They don’t need a pitch.
They need clarity.
They don’t need a discount.
They need courage.
They don’t need more “value.”

They need a reason to move now—and a path they believe in… your path.

This is where most consultants mess it all up.

They get reactive. Desperate. Weird.

Instead of leading with calm, confident direction…

They start pushing.
And a great potential client pulls away.

So what’s the shift?

It’s counterintuitive.
It’s subtle.
And it's what sophisticated, premium clients prefer:

✗ Stop shoving. Start guiding.

Here’s what that looks like in action:

Instead of saying:

“Let me tell the top 10 reasons you why this program is right for you…” (shove)

You say:

“If it’s a yes, I’ll show you exactly how we’ll hit the ground running. If it’s a no, I’ll point you to something that fits better.” (guide)

Instead of asking:

“Are you ready to sign up today?” (shove)

You ask:

“What’s the plan, if nothing changes?” (guide)

Instead of pushing to “hurry up and make a decision”, you create emotional ownership.

Because when someone sees themselves in the outcome—
They don’t need to be talked into anything.

They move.
They book.
They buy.

And this is exactly the system I built for myself.

It’s not a chaotic content machine.
It’s not another ‘fake build a better business’ 3-day intensive.
It’s not 97 templates and “post hacks.”

It’s my personal and confidential strategy that attracts the best clients, earns their trust without chasing, and guides them gently—and powerfully—into action.

So if you want these engines working inside your business…

The Attention.
The Trust.
The Offer.
All working together like gears in a ‘client flowing’ system...

As a loyal reader…

You’ll get first-look this Saturday afternoon.

Talk soon.
—Sonia