many 'marketing wins' lead nowhere

I took Sunday and Monday off.
Birthday weekend. 

Had some sugary carbs. Some quiet.
And a whole lot of gratitude for this extraordinary, blessed life.

But as I sat down this morning, ginger tea in hand—
One question echoed through my mind like a bell:

“And then what?”

It’s the question too many consultants never ask.
And it’s why their business leaks time, and opportunity every single day.

Let me show you what I mean:

Someone views your post on LinkedIn.
Yay, engagement.

And then what?

Someone replies “This is great!” to your newsletter.
Wow, they love your writing.

And then what?

You get invited to speak on a podcast.
Big exposure moment.

And. Then. What?

If you stop at the “attention” phase— don’t be surprised why nothing converts.
Why the pipeline’s dry.
Why amazing prospects aren’t turning into premium clients.

It’s simple:

You must always, always build a loooong bridge from attention… to action.

Visibility without guidance is pure frustration.
Especially when you’ve invested time and money into creating all that content.

Likes, views, applause—it’s all meaningless unless you direct people to something.

Getting seen is not the goal.
Growing your subscribers/followers is not the goal.

Shifting skeptical prospects into high-trust clients you can hit home runs for—that’s the goal.

And that takes strategy.
Systems.
Emotion-driving words.

Use this simple checklist to help you ask “And then what?” to guide your prospects forward – with you…. 

1. Did your post lead somewhere clear?
(CTA, reply prompt, link—no dead ends)

2. If they engage, is there a direct way to move them forward?
(Automated DM, follow-up comment, or email invite)

3. Do you have a simple resource to build deeper trust?
(Lead magnet? Article? Fast path to value?)

4. Once they’re in your world, do you actually talk to them?
(Not blast emails—real, human messages)

5. Can they see how your offer solves their problem?
(Not generic benefits—specific shifts)

6. Is there a clear path to buy, ask questions, or get started?
(Not “DM me” or “book a call” buried on the ‘contact us’ page)

7. If they’re not ready—what’s the long game?
(Consistent follow-up? Story-driven nurture? Gentle nudges?)

This is a biggie. You do have a long game right?

What if your ideal client needs 3 months, 6 months, 9 months of learning from you before they kick down your door screaming for real answers?

Your cashflow prepared for that?

When you bake this one simple question into your business… everything you do comes into sharp focus. You realize it’s all about flow—straight into opportunities.

This is the backbone of ‘ClientFlow’— My personal strategic system that moves people from “I’ve seen you around” to “I need to work with you” with zero pressure and high intent.

So here’s your challenge today:

Before you post anything… send anything… say anything...

Ask yourself: “And then what?”

It’s the long-game to turn the skeptics into clients.

And if you're finally done trying to get more prospects the hard way– and ready to build a flow that guides the right people directly to you…

Start here.

Talk soon.
—Sonia

Something to simmer on for Thursday…

I’ll show you why one word in your messaging is likely keeping the best C-suite leaders from hiring your expertise. (It so awful, you’ll cringe when you see it.)