(legal) addiction made easy

It’s time to get more of the right people addicted to YOU.

Addicted to your:

• Emails

• Offers

• Life-altering impact

Notice how social media isn’t on the list.

Why?

It’s hard to create (good and legal) addiction when your audience is distracted by random comments, nonstop ads, and instant changing algorithms.

I just had a chat with a CEO.

He couldn’t hold back cussin’ as he shared in pure frustration that ‘marketing isn’t creating the flow’.

The flow he wants: social media/website strangers → booked calls → clients.

Then the convo got into the real meat n’ tatters:

↓ ↓ ↓ ↓ ↓ ↓
Me: How exactly are you growing trust in this flow?

CEO: Well they can read everything we post online. It’s all there on our website.

Me: When’s the last time you read everything on anyone’s website?

CEO: Good point. Yeah, I see I’m expecting to people to do exactly what I don’t.

Me: Consider just making two simple shifts to your flow:

Social media/website strangers → trust-growing CEO to CEO emails → ‘no sales call’ qualifying process → better clients.

CEO: But we already send out our weekly company newsletter. Isn’t that enough?

Me: How’s that working for you?

CEO: Ha! Ouch! Yeah, even I don’t read our stuff. OK– point landed. Help me fix this.
↓ ↓ ↓ ↓ ↓ ↓

There’s a counterintuitive email strategy that works to create more consulting clients.

I stopped offering it as a service because, frankly, consultants ‘make up stories’ about what their email list wants.

Once a week. 
Once a month.
“If it were me…”      (spoiler: It ain’t you.)

Or they’re too afraid to “lose” subscribers who are already checked out.
(10%-30% barely open… the other 70%-90% ghost/delete).

Side trip…

I recall a CMO (who was job hunting) telling his CEO emailing more than once a week won’t move the needle.

The newsletter open rate was a pathetic 3.1%. 
They had bored their subscribers to death.

Due to ‘made up fearful stories’ they agreed to a 3x/week CEO to CEO trust-growing series for 90 days.

The goal: See if we could create a miracle and raise “Lazarus” subscribers from the dead.

What happened?

Day 1: Open rate went up 4X.
Day 36: 14 booked calls.
Day 82: Six-figure deal won.

CMO: Quit and found another job.
Me: Smirking with that “I told you so” look.

I’ve decided instead of telling you about strategy…

I’m just going to show you (almost) every day.

You can judge for yourself the vibe… the energy… the clarity… the progress you feel.

(And if you’re so inclined… pick up, what I’ll be putting down.)

It starts this Sunday at 7pm EST.

Nothing to do.
Just watch.
Read and…
Enjoy the pleasant dopamine drip.

Talk soon.
— Sonia