how a single notecard opened 29 high-net-worth doors

A while back, a client came to me frustrated.

He’d done the content treadmill.
Tried email outreach.
Even dropped serious cash on event sponsorships and Google ads.

Results?
None. Nada. Zip. Zero.

Whenever you get silence after launching a campaign— that’s your blaring fire alarm to do something radically different. Doubling down on what’s not working is what countless ‘marketing ex-purts’ do at their client’s expense.

Keep an eye out for this bass-akwards response.

Now back to the story…

We did do something radical…
We went physical.

I crafted a short, targeted letter campaign—
specifically for 60 CEOs of wealth management firms.

Each one got a hand-addressed envelope.
Inside?

→A letter that referenced a major shift in client portfolio demands
→A line that spoke directly to how high-net-worth clients were secretly losing trust
→And a notecard clipped to the top that read:

That one simple line punched above its weight. I was going for TKO.

Nothing fancy.
No hype.
Nothing being ‘sold’.
Just a direct and confident message.

We mailed them out over a month.

Within six weeks…

29 of those CEOs had replied.

Not to buy.
But to talk—about what was changing in their firms, how they were shifting strategy, and what blind spots they were finally ready to address.

From cold to conversations.

Why’d it work?

Because it wasn’t mass marketing.
It was raw and real messaging with personal delivery.

We made the messaging experience different.
Yes an email would have been efficient, cheap, and fast.
But, it would not have been effective and successful.

In a world of cheap digital noise, hard mail is signal.
It’s both a money and prestige signal— if you do it right.

No hard sales pitch.
No “call now!” urgency.
Just relevance, respect, and real insight.

Physical mail is deliberate.
It slows them down just enough to feel the difference.
And that’s where trust begins.

You’re not selling.
You’re starting a conversation most people are too cheap—or too automated—to ever attempt.

If you want to reach high-value people, you have to act like one.

They don’t want another offer.
They want a perspective worth listening to.

And mailed letters, done right, don’t feel like marketing.
They feel like a message that matters.

If you too want a letter series that lands on the desks of your most valuable prospects…

Hit reply.
Tell me about the executives you want to target
And the offer you want to put in front of them.

We can craft a message that can’t be ignored.

Talk soon.
—Sonia

Something to simmer on…

Tuesday, I’ll break down the 3 essential elements required if you’re going to mail anything to a busy executive.

Miss even one—and your message gets tossed.
But nail all three?
You spark curiosity, earn respect, and open real conversations with the very person who can approve your contract.

I’ll show you exactly what they are—and how to use them.
Tuesday.

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