funnels don't feed you

Let me tell you about the day I broke up with funnels.

We were in a long-term relationship.

Jam packed websites. Ebooks. 23-step ‘marketing campaigns’. All of it.

I did what the ‘ex-purts’ told me:
“Build a course, a funnel, and they will come.”
Except they didn’t.

Worse?

The few who did come… didn’t stay.
Didn’t reply.
Didn’t buy.
Didn’t even finish the funnel.

Like offering a penthouse upgrade to guests who only came for the free conference coffee. (Great offer, wrong audience, empty funnel)

That’s the day it hit me:
Funnels don’t feed you. Relationships do.

Let me say it a different way…

Funnels are like vending machines:
Cold. Transactional. Rigid.

Push a button. Hope it doesn’t jam. Maybe get a sale if everything works.

But your ideal clients?
The executives under extreme pressure to perform?
The high achievers on the edge of burnout?
The founders who sign the checks and skips past ‘discovery calls’?

They don’t want a vending machine experience.
They want a trustworthy advisor who gets things done.

Someone who talks to them like a human—not Alexa.
Someone who gets all the daily crap they deal with.
Someone who shows up in their inbox with refreshing actionable ideas, not general information they can find anywhere.

Once I ditched the funnel fantasy and turned to my inbox, everything changed.

No fancy pages.
No tech pile-up.
No 14-email “warm-up” campaigns.

Just one leader talking to another.

Turns out, when you say the right things… in the right way… to the right people…
They don’t need a funnel.

They just need you.

So I built a method around that.

No insane content calendar.
No burnout.
No bots pretending to be me.

Just inbox intimacy at scale—powered by just email and you.

Because the real money?
It’s not in the funnel.
It’s in the ever growing trust experience (emails and guided social posts).
The positioning (low value vs high value).
The precision offer (unwanted vs desperately wanted).
Your quiet confidence of showing up as an advisor with a structure, system, and process… to fix big (expensive) problems.

So…

If you’ve been funneling, posting, podcasting, commenting your brains out and still feel like your business is starving?

You’re not alone.

You’re just using complex funnel tools built for selling low touch products…

Not winning high value relationships.

I suspect you want more of the right people, trusting and working with you…

And Tuesday evening, I’ll show you the 3 ‘client getting’ engines that’s likely missing from your “marketing machine”.

(And secretly keeping away the exact people you want to serve.)

Best part?

These ‘engines’ are low tech, high value, 100% authentic — and will give you the freedom to offload tons of unnecessary apps and costly services.

Talk soon.
— Sonia